Conference

Monday, July 27

8:00–8:45 am, VIP and Speaker Breakfast

8:45–9:30 am, Welcome and Keynote Address

9:30–10:30 am, Session 1: "Generation 2.0: I Like Your Content, But I Want It My Way!"

Today's mega-users of digital information want real-time, customized content at on-demand speeds. What are the future expectations of today's power users and what strategies should companies be implementing now in order to keep current customers and capture future mindshare. This panel of Generation 2.0 panelists will pull no punches in sharing their opinions of what works for them and why.

10:30–11:30 am, Coffee Break

In Exhibit Hall

11:30 am–12:30 pm, Session 2: "Distributing Content With Tomorrow's Tecnologies: Who Will Own It and How Will You 'Get It'?"

Technology has changed everything but will anything stay the same... and should it? As Moore's Law continues to prove its validity, what issues will arise as potential "Killer Obstacles" and what opportunities will emerge as "Killer Apps? This panel of company techies will let you know in what promises to be a spirited debate.

12:30–2:00 pm, Luncheon and Keynote Speaker

2:00–3:00 pm, Executive Interview #1

3:00–3:45 pm, Refreshment Break

In Exhibit Hall

3:45–4:45 pm, Session 3: "New Media and the Global Markets: Who Are Tomorrow's Customers and Where Will You Find Them?"

Just 25 years ago "Yahoo" was an exclamation that was shouted, Microsoft was a "SoHo" and Google was a mathematical concept. Yet these companies now drive the expectations of the much-vaunted Information Economy and are pivotal in defining exactly what "New Media" means. What new "Mom-and-Pop" companies across the globe could emerge to challenge today's Titans? Our panel of global experts will share their predictions in this no-holds-barred discussion.

4:45–5:45 pm, Session 4: "The Hollywood & Silicon Valley Nexus: Who Needs Who & Why?"

Silicon Valley and Hollywood were once further apart than the 300-plus miles that separate them geographically, yet today they are closer than many thought possible. Will the two communities continue their inexorable march toward each other or will they diverge on different paths? This stellar panel of studio executives and content creators will tell you.

5:45–7:15 pm, Cocktail Reception in Exhibit Hall

Tuesday, July 28

8:15–9:00 am, VIP and Speaker Breakfast

9:00–9:45 am, Welcome and Keynote Address

9:45–10:45 pm, Session 5: "The Peer-to-Peer Paradigm: What's The Next Shift?"

Today's devices go everywhere and track everything – all from your pocket. What is next? How much is there still to share? Will peer-to-peer communications become the next "common carrier" model? Come hear this panel of industry experts share their "news and views" on the topic.

10:45–11:45 am, Coffee Break

In Exhibit Hall

11:45 am–12:45 pm, Session 6: "DRM, Piracy & Privacy: Audience vs. Propriety Rights; Should You Care?"

One of the inevitable developments to new content models is protecting that content and maintaining its value. How difficult will it be to achieve these goals and, more importantly, should this even be the goal? This no-holds-barred panel will attempt to tackle this thorny topic.

12:45–2:15 pm, Luncheon and Keynote Speaker

2:15–3:15 pm, Executive Interview #2

3:15–4:00 pm, Refreshment Break

In Exhibit Hall

4:00–5:00 pm, Session 7: "Making Money on New Media: The VC and Wall Street Perspective"

For every business director, at any level, financing is always a critical element to continued business development and growth. For every new venture, and even the existing company, these issues never go away. Where is the future capital? Who will provide it? These financial industry high flyers will tell you.

5:00–6:00 pm, Session 8: "Generation 2.0 Returns: They Call The Shots & Keep Us Honest"

What have the Generation 2.0 lead-off speakers learned from their two days at MCCD 2009? Did the speakers and experts get it right? If not, where did they miss? And what are the issues that still need to be addressed? Their insights promise to bridge the technological and generational gaps and keep the business execs honest and "on track."